As part of my Masters degree, I completed a full content strategy for the City of Newcastle’s Economic Development department, which oversee the city’s main tourist website. visitnewcastle.com.au. I took a full audit, and suggested a big move away from the current text- and pdf-heavy design and into a mobile-responsive site that tells the unique Newcastle story with multimedia and a local-voice vibe.
What’s content strategy? Matching great content with your audience needs and business goals. I assess who you are and where you are digitally, tally your resources and come up with a metrics-driven plan that includes style guide, editorial calendar, social media planner and more.